Logotypes have always mesmerized me with their unique ability to capture and convey identity. The intricate task of achieving simplicity while maintaining a logo's core essence is a delicate balance between creating a design that not only serves its purpose but also has the potential to become timeless.

Growing up in Sweden, I played baseball for 21 years until my final season in 2006. Through this journey, I developed a passion for designing sports logos, inspired by the vibrant and dynamic designs of MLB, NHL, and NBA teams. These logos, with their playful energy, have profoundly influenced my creative vision.

My design style blends mid-century influences with modern aesthetics, infusing nostalgia with contemporary flair. This approach adds a deeper dimension, turning a simple image into a rich narrative filled with soul and meaning. Each logo becomes more than just a graphic; it tells a story.

The process of designing each element is a harmonious blend of art and science, a journey I find immensely rewarding. From initial concept to the final product, every step is a voyage of creativity and discovery. For me, creating logotypes is not merely about crafting an image; it's about capturing a moment, an emotion, an essence.